This was an alternate strategy of Apple to penetrate the computer industry market owing to the discontinuation of the white MacBook and reduced cost. All the same, this 11.6” model was a much better-more performing notebook than typical ones at the time.Įxactly a year later on 20 July 2011, Apple released updates to the two models of MacBook Air. The battery life and overall performance could however not compare relative to its predecessor 13.3” model. Along with this, an 11.6” model was also launched with reduced weight and cost to match. The version had improved battery life, flash storage in place of a hard drive and a higher screen resolution. Since then Apple’s MacBook Air has seen tremendous hardware improvements such as higher capacity batteries and faster Penryn CPU.Īpple unleashed a redesigned 13.3” model of MacBook Air with a tapered design on the 20th October 2010. After the launch, other thinner notebooks than MacBook Air have come to be, forcing Apple to terminate the use of this slogan. This catchy marketing strategy came to replace other laptops in the market, for example, Toshiba Portege R200 that had previously held this position as the thinnest notebook to ever exist at 1.98cm. He presented the Air to the world labeling it as the thinnest notebook (1.94cm) ever made. It was at his address held on January the 15th 2008. It was back in the year 2008 at the Macworld conference when Steve Jobs launched the premier MacBook Air.
They haven’t looked back since with incorporation of i5 and i7 Central Processing Units (CPUs) As mentioned, Apple set the trend with Solid State Drives (SSD) as early as the year 2010. The premier MacBook Air had a screen size of 13.3-inch / 33.782 cm. This line of subnotebook is available at varying measurements of screen size measured diagonally.
All Apple computers run on Macintosh Operating System (OS)
In fact, the addition of the term ‘Air’ was introduced to insinuate that MacBook Air was indeed the ideal portable laptop. For instance, the sleek machined aluminum ‘body’ and focus on making the computer as slim as possible was widely embraced. This introduction gained a lot of popularity owing to the sleek designs that Apple rolled out. It launched its subnotebook line of computers MacBook Air. The company almost always thrives not just to be the best in the tech world, but to also set trends as far as this field is concerned. is a global brand recognized for its focus on quality cutting edge technologies.
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